Deli of the Year » Frequently Asked Questions

Terms and Conditions

Olives Et Al (the Promoter) has created Deli of the Year to promote business by engaging with both retailers and consumers to identify a retailer with a great deli attitude.

All entrants are deemed to have read and accepted these terms and conditions by participating in Deli of the Year whether retail or consumer. Entry is only open to UK residents over the age of 18 at 1st Jan 2011.
The prize for the winning consumer is a 3 day trip for two people to the olive harvest in Spain in October 2011.
The prize is non transferable and there is no cash alternative.
Retailer participation in Deli of the Year is by nomination either by the Retailer or a Consumer on line at www.delioftheyear.co.uk. Full entry to the competition requires a posted entry to the promoter which should include 5 Top Retail Tips about the Retailer’s deli counter and a statement of ‘Deli Attitude’. Retailers may submit additional materials to support their entry if they wish. An entry may only be submitted by post, not by email, online or by any other means. Retailers must cover the cost of the postage and materials which constitute their entry. On the entry, the Retailer name and name of person responsible for submitting the entry should be clearly marked. It is the Retailer’s responsibility to post any paper/card voting slips back to the promoter before the closing date and cover any associated costs.
Deli Of The Year is open to any retail outlet situated anywhere within the UK that offers delicatessen products as part of its overall operation and excludes employees of the Promoter, their families, agents and anyone else connected with this draw. Retailers do not have to stock the Promoter's products in order to enter Deli Of The Year. Only one entry per retail outlet may be submitted. One entry submitted for multiple retail outlets will not be accepted, retail outlets at different locations must submit separate entries even if they are under the same overall ownership and/or management. The winning retailer is not permitted to enter the competition in the following year.
The draw for consumers is open to persons resident in the UK who wish to nominate and/or vote for a Deli of the Year, excluding employees of the Promoter, their families, agents and anyone else connected with this draw.
Closing date and time for entries and votes is midnight on 31st May 2011. Any entries, nominations or votes submitted after the closing date of the promotion will not be considered. Proof that retailer entries have been posted will not be deemed to be proof of delivery or receipt.
The Promoter reserves the right to make its own relevant enquiries about nominated and/or entered retailers.
Any entrant, retail or consumer, giving any false or misleading information of any description will be disqualified and any prize won will be withdrawn.
Consumer entries can be made by submitting a nomination or vote on line at www.delioftheyear.co.uk or by passing an official voting card/slip back to the nominated deli to return to the Promoter. Only one vote per consumer is allowed. Any consumer found to be submitting more than one vote will be disqualified. Reasonable efforts will be made by the Promoter to prevent duplicate voting.
Any votes by consumers will only count towards part of the overall judging process for retailers for Deli of the Year. The total number of votes and content of consumer comments alone for any retailer will not determine the overall winner.
The Promoter aims to contact customer nominated Retailers to confirm that they’d like to participate but this cannot be guaranteed.
Retailer Top Tips, statement of ‘Deli Attitude’ and supplementary documentation and photographs from the retailer, along with supporting statements from customers, will form part of the overall judging process and may be used for marketing and/or publicity purposes by the Promoter.
Participating delis may be visited as part of the overall judging process without prior notice.
The judges reserve the right to decline to award regional prizes if in their opinion there are insufficient entries of a winning standard.
The Promoter and/or judges reserve the right to decide the regional boundaries or transfer a nomination or vote from one region to another if deemed appropriate and without prior notice to entrants (retailer or consumer)
All consumers' votes will be entered into a random draw and will not be subject to a judging panel.
The Promoter accepts no responsibility for entries, nominations or votes which are delayed, corrupted, lost/mislaid or otherwise rendered invalid, under the sole discretion of the Promoter, owing to technical errors or malfunctions.
The copyright of all materials assembled by the Promoter, as organisers, will remain the property of the organiser and may be used for the purpose of publicising the award and the award winners.
If entrants wish any items sent with their entry to be returned, these should be clearly marked. Although the Promoter will make reasonable effort to return them, we're sorry, but this cannot be guaranteed.
All entrants must agree to publicity in respect to their entry both before and after the Deli of the Year winners are announced.
One retailer entrant and one customer entrant will each win a 3 day trip for two to Spain in October 2011. The prize includes return economy flights to Spain, transfers between the airport in Spain and the hotel, accommodation and food. The prize does not include travel to and from the airport in the UK, travel insurance, personal expenditure and incidental costs other than those stated. It is the responsibility of the winners to ensure they have a valid passport and travel insurance and obtain any necessary vaccinations and visas for their trip. If the winners are unable to meet these criteria there is no cash alternative. Consumer entrants nominating/voting via Delicious Magazine should refer to the terms and conditions published online at Delicious Magazine’s promotion pages for details of the prizes.
10 regional Retail winners will receive an Olives Et Al range pack
The Promoter reserves the right, at its absolute discretion, to withdraw or amend this promotion in the event of any unforeseen circumstances outside its reasonable control with no liability to any entrants, winners or any third party.
The Promoter reserves the right to award an alternative prize of equal or greater value, should the advertised prize become unavailable for any reason.
Selected Retail finalists will be invited to attend the Deli of the Year awards presentation to be held during the Speciality and Fine Food Show at London Olympia during September 2011, the winner will be notified by post and email and the winner's name will also be put on the websites www.delioftheyear.co.uk and www.olivesetal.com .
The prize draw for customers' votes will take place on Friday 17th June 2011 and the winner will be notified in writing by post and email within 7 calendar days and the winner's name will also be put on the websites www.delioftheyear.co.uk and www.olivesetal.com.
The decision of the judges is final and no correspondence on their decision will be entered into. By signing up and submitting an entry for the award the retailer agrees to these Terms and Conditions.
The Promoter reserves the right to amend these Terms and Conditions without prior notice, any changes will be published on www.olivesetal.co.uk and will be available on request in printed format from the Promoter.
The Deli of the Year award winner will be encouraged to state in advertising/promotional activity and on their stationery that they are the winner of The Deli of the Year award but this must include the year in which the award was won.
By entering the competition, all entrants (retail or consumer) will be deemed to have accepted and be bound by the rules and consent to the transfer of their personal data to the Promoter for the purposes of the administration of the draw and any other purposes to which the entrant has consented.
This promotion and these terms are governed by English law and subject to the exclusive jurisdiction of the English Courts. The decision of the Promoter in all matters concerning this promotion is final and no correspondence will be entered into.

Promoter:

Olives Et Al Ltd

1 North Dorset Business Park
Sturminster Newton
Dorset
DT10 2GA

Tel: 01258 474300
Fax: 01258 474301
Email: deli@olivesetal.co.uk

Eligibility

The Deli Of The Year is open to any retail outlet situated anywhere within the United Kingdom that offers delicatessen products in part of its overall operation.

Frequently Asked Questions

Who were last year’s winners?

Lawson’s Deli of Aldeburgh were crowned Deli of the Year 2010. Over to Claire and Richard of Lawson’s Deli -

“We were thrilled to win Deli of the Year 2010 and it’s made a huge impact on our business in terms of customer awareness and loyalty. People have been coming through the door just to see why we won! Our regulars are supportive all year round and they were delighted to see the banner outside the deli saying that we had won the top spot. We also got to go picking olives in Spain with Giles and the team from Olives Et Al and we made our own olive oil – it’s a trip we will never forget,” said Richard Lawson of Lawson’s Deli.
Lawson’s also spent another ‘never to be forgotten’ day at Fortnum & Mason which was part of their prize. The day included a tour of the store with heads of each department, buyers and chefs and a look behind the scenes – doors were opened, food sampled, sourcing advice given freely and Claire commented afterwards that it was an amazing day where she absorbed a huge amount.

Lawson’s held a Celebration of Deli of the Year 2010, with balloons, banners, flyers and all manner of activities and amongst all the celebrations, Lawson’s chef Peter ran the Great North Run wearing a vest with ‘I work for Lawson’s Delicatessen - Deli of the Year 2010’ emblazoned across it!

Some great press coverage resulted – the front page of Jamie Oliver’s web site, a lovely mention in The Telegraph which resulted in sales of pies and other Lawson’s specialities going through the roof, local coverage in press and on the radio and television coverage on Market Kitchen on Sky’s Good Food channel.

How many Deli entries are expected?

Last year 400 delis received 11,000 votes so this year we’re really hoping to build on this great start and with the support of The Guild of Fine Food to reach 500 or more delis this year.

What's different this year?

10 regional Deli winners - as well as one overall winner so there's even more chance of boosting your Deli's profile
Backed by the Guild of Fine Food Retailers - Bob Farrand, Chair: "We're delighted to be involved with 2011 Deli of the Year. Anything that helps raise awareness of great British delis and farm shops selling fantastic local and regional speciality food and drink is well worth supporting and being involved with'
Competition shortened to just 8 weeks - so get involved now
Timed to coincide with Royal Wedding & Easter - there's going to be a real buzz so there's no better time to celebrate your Deli

My deli applied last year, can I reapply this year?

Any delis that applied last year should definitely apply again – the judges had a huge task deciding between the entries as there were so many strong delis and farm shops to choose from.

What are the judges looking for this year? What’s the ‘Deli Attitude’?

The judges look at every detail - first of all, the judges see the Entries submitted by the Delis along with their customers’ comments and then members of the judging panel also visit a selection of shortlisted delis – only then can they decide who’ll be crowned Deli of the Year 2011. The judging criteria last year was tough and any of the judges would tell you that the whole process was detailed, thorough, unbiased and extremely fair. Otherwise the prize holds little value to the deli who wins- or to the sector. The team of prestigious judges; including food journalists, food buyers and members of the Guild of Fine Food will make up the judging panel – keep an eye on the Deli of the Year website where the names of the judges will be announced shortly.

The judges are looking for a retailer with the ‘Deli Attitude’. Firstly, an understanding of what makes a really great deli experience. It’s about a connection with people – understanding that they have chosen to walk into a deli for something special. And that they may not know what special thing they’re looking for yet! Helpful, friendly staff with detailed product knowledge and a willingness to give a bit of information, without overloading the customer. Products on shelves that are interesting and displayed well, recipe ideas, food matching information, a good choice and background knowledge about producers. The judges are interested to know what it is that a particular deli does differently to other retailers. What’s your Deli's Mission? What keeps customers coming back time after time – these are all things you might want to write about when you tell us why you think your deli has the ‘Deli Attitude’. In 2011, the judging will take place throughout regions and so there will be 10 regional winners – this will mean that there's more opportunities to generate press coverage.

The things that made some Deli Entries stand out more than others last year were menus, photos, customer comments and plans for activities throughout the year – importantly, these all backed up and supported the ‘Deli Attitude’ statement and Top 5 Deli Counter Tips, submitted by the delis, and showed the judges that the nominated delis were really doing everything they could do build and maintain strong businesses.